One platform for every partnership.

A PRM platform is software for running a partner program: registering partner deals, managing co-sell, paying commissions, and certifying partners in one place, instead of across spreadsheets, email, and your CRM. Suger PRM does this for VARs, GSIs, resellers, and ISV partners under your own brand.

No. Suger PRM works for any partner type, including partners and deals that never touch a marketplace. It's the only PRM that also runs inside your hyperscaler marketplace co-sell motion, so if you already co-sell on AWS, Azure, or GCP, channel partners run in the same workspace.

Suger PRM is priced by the number of partner connections you manage, not per seat, starting at $12k/year with unlimited internal users included. A connection is one partner organization, so pricing scales with your network size rather than your headcount. There's no implementation fee.

The right PRM for a SaaS company handles co-sell, deal registration, commissions, and enablement together, connects to Salesforce or HubSpot, and white-labels to your brand. Suger PRM does all of this and is the only one built into cloud marketplace co-sell, which matters if you sell through AWS, Azure, or GCP.

The fastest setup is a tool that captures deals without making partners log into a portal. With Suger PRM, partners register through a public form or a branded email alias, the deal auto-creates as an opportunity in Salesforce or HubSpot, and approval routing runs by partner tier, geography, or type.

A white-label partner portal is a partner-facing site that runs on your own domain with your branding, so partners never see the vendor behind it. Suger PRM's portal uses your domain, logo, colors, and sender identity on every page and email, goes live in under five days, and costs nothing to implement.

Once partner deals, commissions, and data start living in three disagreeing places (your CRM, a marketplace console, and a comp spreadsheet), a PRM consolidates them into one system. The trigger is usually deal registration breaking down: if reps need more than two clicks to register a deal, they stop doing it.

Yes. With Suger PRM, partners submit deals through a public form on your site or by sending a branded email alias, with no portal login required. Registration takes under two clicks, the deal lands in your pipeline automatically, and the partner gets a confirmation from your brand.

Yes. Suger PRM has bi-directional sync with both Salesforce and HubSpot, auto-creating opportunities from registered deals and keeping co-sell fields current. A full REST API covers custom integrations, and a Chrome extension handles outbound deal registration and Salesforce auto-fill.

Co-sell management means getting partner-sourced deals into your pipeline and tracking them to close. Suger PRM runs native co-sell for every partner type, with a neutral Salesforce attribution view, ISV-to-ISV referral tracking, and board-ready partner revenue reporting, alongside or independent of any marketplace.

The strongest fit for teams running both cloud marketplace co-sell and traditional channel partners is one platform that covers both motions. Suger PRM is the only PRM built into hyperscaler marketplace co-sell, and it also runs VARs, GSIs, resellers, and ISV partners that never touch a marketplace.